Patagonia Phone
Functional. Dependable. Unconventional
What would a smartphone from a non-tech company such as Patagonia look like? How would an outdoor fashion brand build a phone? A short project designed around 3D modeling in Solidworks and rendering in Keyshot.
*Student project not endorsed or paid for by Patagonia
"We make products, it's what we do, and one of the most responsible things we can do as a company is to make a very high-quality product that is built to last, is built to be repaired."
- Alex Weller, Director of Marketing, Patagonia
*Photography by others
Durable
Ethical
Quality
Performance
Bumper Corners & Attachment Points
Sleek & Durable
Soft Good Accessories
Contrasting Textured Back
Grippable Ergonomics
Edge Protection Exoskeleton
Don't Buy This
Jacket Phone
Be a Custodian of the things you own
Taking Patagonia's "Don't Buy This Jacket" Campaign to another world: a mobile phone. How can this phone represent the principles of Patagonia's brand? Can you repair what you already have? Do you just want something in a different color?
Extended Rear
Protection
Rubberized Bumpers
Rear Anchor Points
Side Cuts &
Lip Surfacing
Corner to Face
Hero Transition
Rear Details &
Back Surfacing
Camera Module
Surfacing
Playful & Eco-Conscious
Rendering & CMF Exploration
Recycled and new materials balance the need for durability and eco-consciousness. Make something useful that lasts a long time, and don't buy what you do not need. Reimagine a world where we take only what nature can replace.
Terra
Anodized Aluminum Frame - Forest Green
Recycled eTPU - Bog Green
Rose Bud
Anodized Aluminum Frame - Ruby
Recycled eTPU - Rose
Shine
Rough Aluminum Frame - Raw
Recycled eTPU - Speckled White
Smoke
Anodized Aluminum Frame - Smoke
Recycled eTPU - Black Ash
Sleek Ruggedness
2D to 3D
Focus on creating a subtle beauty that is also functional as a rugged outdoor adventure device. Sharp defined lines subtly run through the body, and end with soft rubberized corners for shock absorption.